Irie : Our new single origin rum collection

Wine Paris & Vinexpo Paris 2024 (February 12th-14th At Paris Expo) is the perfect occasion for Les Brûleries Modernes to introduce their new rum collection: IRIE.

Irie, pronounced I-REE is a Creole expression full of optimism, emblematic of the Caribbean. Originally from Jamaïca, this word describes a light and joyous situation that could translate into “everything is alright”.

In that spirit, IRIE Rum is an explosion of colour! IRIE offers single origin rums. Each of them is the promise of a new aromatic palette.

There are as many colours and aromas as there are ways to enjoy IRIE rums!
The IRIE collection includes rums from Dominican Republic and Trinidad & Tobago, both sold with a colourful giftbox.

IRIE rums are now available to export markets. We are looking for importers! Suggested retail price is 45,00€ for both SKUs (70cl, 41% Vol.).

To discover more, come and meet us at Vinexpo in the Be Spirits area, booth 7.1 E072! We look forward to meeting you!